You don’t need 10k followers!

So many people chase the 10k figure…but getting a following of 10k on Instagram doesn’t equal success!

Many brands have a following over 10k BUT their audience never buy from them. So what’s the point?

Now, don’t get me wrong - there are plenty of brands who have over 10k and are very successful but they have put the work in and done so organically!

I know brands who have 500 followers but their audience are highly engaged and ARE customers! So imagine having 500 followers who say spend £100 with you in a year. That equals £50k worth of sales. Now those followers are definitely worth having!

So growing your following slowly, organically and actually having a highly engaged audience is so much more beneficial than reaching that illusive 10k following. Organic growth takes time and patience, but it is worth it!

So how do you get a highly engaged audience?
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Build a relationship with your audience. Engage with them as much as you can to really build your relationship and get to know them. Use it as a market research tool so you can find out what they like and want from you.
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Focus on getting saves and shares rather than likes. (What do likes even mean anymore?) The more saves and shares you get the more Instagram rates your content.
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Always create valuable content for your audience. Create the content your audience will like, value and enjoy! Be authentic and people will value you so much more.

A small but engaged audience is key for success - not a 10k following!

Quality over quantity, ALWAYS!

Hannah