What should be in your Instagram highlights
I like to think of your Instagram Highlights as your website categories so make the most out of them! They are a sure fire way to tell people who you are and what you are about. So use them wisely and you will convert your audience over to your website.
6 Instagram highlights that are key are;
✅Products and Services – Have a highlight that showcases your products and services. Tell your audience what you sell and why they should buy it from you over your competitor.
✅How to Book / Buy – There is nothing worse than not knowing how you are supposed to buy or book an appointment from someone. Do I DM them? Do they have a website? Do they have a shop I could visit? Your audience don’t know unless you tell them! Make it super easy for them to find out this information so that you don’t lose any sales on something so silly!
✅FAQ's - An easy way to answer your potential customers questions. What are the questions you get asked all.the.time. Leave them in your highlights so that 1. You don’t have to repeat yourself and 2. People who don’t want to message you can easily find out and you may just secure yourself that sale that you almost lost!
✅Pricing – This is totally dependent on your product and service and whether you want to share this information. If it is something that you want to disclose by having it in your highlights, it saves the hundreds of messages saying ‘How much?’ and again will keep your audience informed.
✅Reviews - Being able to share previous customer reviews is an excellent way to social proof your product or service! Social proof is key. We all need it and we all want to know that someone else has bought or shopped with you before and recommends your product or service before we spend our hard earned cash on you. Social proof the life out of your website and your social media channels!
✅Tips and Advice - Show your audience how you are the expert! Unless you are the expert of what they need, why would they shop with you! Show them that you know your stuff and your willing to pass your knowledge on to them!
Time to get adding to your highlights!
Hannah
