How to use Instagram Reels for your Interior Business
Instagram Reels are everywhere at the moment and they are definitely something I would recommend getting involved with! I have seen the power of these for my clients so I wanted to share some guidance with you all too!
I have gotten lots of questions recently from Businesses not knowing how to start their Reels Journey. Read on for why you should use them and a list of ideas to help you create your very own Instagram reels content!
Instagram Reels
Reels is the new way to create entertaining, quick (15 or 30 seconds) video content on your Instagram feed. The ever rising trend of short video content started through Snapchat, with Instagram then creating the stories feature. Now with the popularity of short video content on Tik Tok Instagram has brought out Instagram Reels.
With the recent announcement from Instagram that they will be launching Ads for Creators we can see that Video content is going nowhere so Reels are an excellent way to create some quick and easy Video content!
Why you should use Instagram reels
Any new features added to Instagram are worth using and building them into your content plan as soon as possible. The objective of social media is to showcase content to make your business visible! This way you can build a following and audience that you can then attract to buy your product or service.
We all know Instagram is busy and competitive and that it now only shows your content to a small percentage of your followers. However when a new feature comes out on Instagram they really want you to know about it. Instagram now prioritises Reels content over other content such as still photos or even IGTV. You’ll notice lots of Reels coming up in your feed, as well as the new Reels explore feed now being front and centre, encouraging you to scroll through that content first.
For a better chance of getting your Interior Business visible, make content that is already a front runner in the Instagram algorithm!
Instagram Reels ideas for Interior Businesses
For Interior Businesses, the best kind of content you can create will inform and inspire.
Try searching #interiordesign on Tik Tok where you’ll find endless interiors videos for inspiration of what works. Take a look at what is popular and trending in the hashtag to help develop some ideas.
Here are some ideas to help get you started on Instagram Reels;
Instagram Reels to Inform and educate your audience
Reviews – Give a quick look around a new product or design showroom
Design hacks – Share some tips and tricks with your audience
In the studio – People are noesy, so a quick look behind the scenes will always be a winner
Instagram Reels for Inspiration and aspiration
Moodboard ideas
Quick room changes
Styling Tips - A coffee table / dining table / shelfie / bed or sofa with cushions and throws
Room Comparisons – Ask your followers to comment on which they prefer
Project Tours
Design choices – Ask for opinions on fabrics, finishes, hardware etc
Some quick and easy video ideas that people will love
Stirring paint / painting walls / wallpaper hanging / using tools - Basic but hypnotising!
Stop motion animations and transition - Speeding up, slowing down and adding transitions and effects into your videos
Funny moments – People don’t take life too seriously on Reels so create some fun! Pets are always a winner, so why not film your pets doing something cute – in a beautiful interior of course!
Give these a go and send me them on Instagram @socialh.hannah when you get creating!
If you need any help with your Social Media, drop me an email today on hannah@socialh.co.uk or drop me a DM on @socialh.hannah and let’s see how I can help you grow your Instagram!
Hannah🤍
